NIKE has unveiled multiple innovations to its NIKE+ ecosystem; the NIKE+ fuelband SE – the newest version of the wearable exercise tracking device, which seamlessly connects users with a new cloud connected smartphone app – and the NIKE+ fuel lab, an evolution of its popular accelerator program. Originally launched in early 2012, the technology-packed bracelet tracks all day movement using ‘nikefuel’, a universal way to measure all kinds of activities—from a morning workout to a big night out. The system is designed to measure whole-body movement regardless of age, weight or gender – a built-in three-axis accelerometer detects motion all day long.
